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Home | Feature Articles

Feature Articles

Find the latest feature articles on automotive sales training here! We generally post new articles every week, and most of them can be found right here. Tons of articles to get the average car salesperson to achieve superstar success.

Click on any headline below to find the full article. And be sure to click the 'view more articles' link at the bottom of the page to read articles you may have missed.

Auto Sales Training for Tough Economic Times

Selling yourself is the number one priority when trying to sell a vehicle, and be a successful car salesperson. If the customer does not trust you, they will not take the time to stay on the lot. When trying to find out what he or she is looking for, ask a few pointed questions to which there are only short answers. . . . keep reading

Automotive Sales Training: Rapport and Objections

Once rapport is built, there are the initial objections of the deal. Some will want to negotiate on price at a used lot, and others will not think their credit is good enough for a new lot. As a car salesman, your job is to deal with and overcome any objection the customer can . . . keep reading

Automobile Sales Training: Closing the Deal Every Time

Since almost 75% of the customers who walk onto your automotive sales lot want to buy the same day, you have to be ready to close the deal every time. . . . keep reading

Auto Sales Training: Prospecting Customers in a Tough Economic Market

If your day as a car salesperson consists of wondering when the next customer will walk up and you'll sell a car, you are not prospecting correctly. How are you, as an auto salesman, supposed to soar if you have no one on the sales floor to sell to? . . . keep reading

Delightful Deliveries

Keeping your delivery procedures current and following through with them is the final important step of the sales process. Take the time to review the key items of delivery and make sure you follow them every time you delivery a new vehicle. . . . keep reading

Getting the Most Out of a Proof Book

Many salesmen start out a proof book, but they don't keep up with it. It's actually silly not to as it is such an easy thing to do and can make such a big difference. . . . keep reading

Using Customer Traits to Drive Presentation

Tailoring your presentation to fit these is a key step you can take towards closing more deals. As salesmen, it is important to use every tool possible to draw a customer in and close a sale. This includes . . . keep reading

Car Salespersons Guide to Controlling the Sale

Losing control of the conversation generally equates to losing the sale. It is vital that as a salesperson, you learn to keep control over the conversation. Do this by using several key tactics to keep you on top of the game. . . . keep reading

Demonstrating The Car Properly: Car Sales Training Tips You Should Know

During the demonstration drive your customer will begin to picture their self as the car owner. They will get a feel of what it is like to own the vehicle and a sense of the joy the car can bring. Consider the following Tips to make the demonstration drive a success . . . keep reading

Cars Sales Training Tips to Effectively Close the Sale

Closing should be the easiest step of the sales process, that is, if you have properly prepared for it. Don't think you can easily close the sale if you haven't built a rapport, highlighted the benefits of . . . keep reading

Be a Successful Salesperson with these Automobile Sales Training Tips

Everyone wants to feel like they are successful or prosperous. Consider the following steps you can take to insure you are successful. . . . keep reading

Auto Sales Training- 4 Tips for Overcoming Objections

Dismissing the customers concerns is never effective. Instead you have to face the objection head on and show the customer how their concerns are justified. At the same time, you have to . . . keep reading

Auto sales training teaches the magic words every car salesperson needs to know to spot deliver a vehicle

Here we will discuss how to spot a vehicle. Every car salesperson wants to spot a vehicle. There are many benefits you can receive from doing this. For every vehicle you sell, you should have the mentality that the customer is . . . keep reading

Why car salespeople can't get the most down payment out of their customer

Before I get into this, I want to ask you something: Are most of your customers purchasing their new car as a cash deal or are they financing or leasing it? Research around the country shows that most car deals are done through some sort of financing/leasing, where a bank is . . . keep reading

Part 2- Top 10 guidelines for car salespeople making outgoing follow-up phone calls

In the first part of this article we discussed the first 5 guidelines a car salesperson should follow when making outgoing phone calls. Since making outgoing phone calls is as equally important as taking incoming . . . keep reading

Part 1- Top 10 guidelines for car salespeople making outgoing follow-up phone calls

It's fair to say that we can all agree that following up and prospecting in the car business is the key to long term success. You can follow-up through many different kinds of tools such as mail, internet, email and most importantly . . . keep reading

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