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Sample Articles from this site

Here are a few sample articles to give you an idea of the kinds of things you'll find in the Subscribers Area of this site. These articles are reprinted as they originally appeared in the members only section of this site.

Auto Sales Training On Grouping Customers For Superstar Success
Auto Sales Training On Grouping Customers For Superstar Success Now I want you to have a thorough understanding of the difference between a want and a need. If you clearly don't understand the difference then you'll end up doing dealer locates and dealer trades for the rest of your sales career . . . keep reading
Why Building Rapport Is A Must For Your Automotive Sales Jobs
Why Building Rapport Is A Must For Your Automotive Sales Jobs Too often, I see sales people trying to go from just meeting the customer to closing right away. And every chance they get, they are trying to close the sale on price. Sure, you might sell a few vehicles and make some money. But it's not even close to what you . . . keep reading
How The Car Salesman Is Loosing Money By Skipping Steps
How The Car Salesman Is Loosing Money By Skipping Steps Most of my students are always asking me if I could show them a new close. First of all there is NO one close that works all the time. What you fail to understand is that closing is one of the . . . keep reading
How To Sell Cars And The Key Ingredients You Need To Make The Sale
How To Sell Cars And The Key Ingredients You Need To Make The Sale If you're an average salesperson, then I'm pretty sure you have a lot of free time in your hands at work. Why do I say that? Well let me ask you a question. Out of your full work day, how many hours do you really put into work? To me working is . . . keep reading
How Auto Sales Managers And Salespeople Can Gain Control Of Customers
How Auto Sales Managers And Salespeople Can Gain Control Of Customers If you've been reading these articles for some time, then you should know that the person that is asking the questions is in charge of the conversation. But most average salespeople don't bother to . . . keep reading
The Need For Automotive Sales Managers To Win With Their Salespeople
The Need For Automotive Sales Managers To Win With Their Salespeople Let me tell you a classic story and I'm sure you might have seen a variation of this at your dealership in some shape or form. They hire a new salesperson at ABC Motors. The newbie has never sold cars before. He is very excited about . . . keep reading
How To Sell Cars And Quick Tips For Grossing Well Per Deal
How To Sell Cars And Quick Tips For Grossing Well Per Deal Are you just fed up with giving vehicles away at invoice or worse below invoice? You should be, because that's exactly what most average salespeople are doing. Too much money is left on the table because of . . . keep reading
Auto Sales Training Reveals The Need To Follow Up And Staying Off Of Price
Auto Sales Training Reveals The Need To Follow Up And Staying Off Of Price If you continue to do everything in automotive sales that you do now, then you will achieve the same or below same results that you are receiving now. The only way to improve is to change. But change will not come easy . . . keep reading
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