Automotive Sales Word Tracks


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Home | Car Sales Word Track

Automotive Sales Word Tracks

What tools should an automotive salesperson have? Doctors have their medical bags. Mechanics have their tool sets. The biggest tools for automotive salespeople are the words that they use.

So if you're ready to trade in some of your bad scripts for some new ones, then let's get started. Memorize and mold the scripts below into your own words to make it sound more natural. Start sharpening your tools by replacing the words you use to take you automotive sales career to superstar success.

I just want a brochure

Scenario: Customer walks into the showroom and says "I'm in a hurry, do you have a brochure on this vehicle?"First you must figure out why the customer is asking for a brochure. Is the objection a sincere objection? Is the customer truly in a hurry? Or is the objection a . . . keep reading

Customer: No, I'm just looking

Scenario: Customer walks into the showroom and the salesperson says "How can I help you?" and the customer says "No, I'm just looking" How much money are these customers costing you and how should you handle these customers? . . . keep reading

Customer: I don't want to drive the car

Scenario: Customer is greeted and presented the vehicle by the salesperson. But the customer does not want to drive the vehicle. The customer says they want a price and it's not necessary for them to drive the vehicle. How should you handle such a customer? . . . keep reading

Customer: I want your best price

Scenario: Customer walks in to the showroom and asks "what's your best price?" on a certain vehicle. You have not yet shown them the vehicle nor gave them a demonstration drive. How should you handle a customer who is focused on price? . . . keep reading

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