Most customers don’t remember the day they bought their vehicle. But an anniversary is usually a special day. So remind them by sending them this note. Then follow up by phone and seek new business or ask for referrals.
All of your un-sold customers will buy a vehicle now or sometime in the near future. If you want them to buy from you then you need to follow up with them ASAP by phone and by mail. Send them this letter the very same day that they leave your dealership without buying.
Retaining sold customers is the lifeline to almost all businesses. And the car business is no different. Send this letter the very same day that a customer picks up their vehicle. The more time you spend nourishing your customer base, the greater the success you’ll have as an automotive salesperson.
Referrals are your second best chance of closing a sale. (Repeat customers being the first) Send this letter and follow up by phone. The phone call now becomes easy. You can start the conversation by asking them if they received the note you sent them then probe for more info.
If you picked up a phone up, hopefully you made an appointment. And if you didn’t make an appointment then hopefully you collected their info. So use this letter to follow up with them by mail. Mail this note out the same day ASAP. Then just keep following up by phone.
Established dealerships always have orphan customers. When a salesperson leaves a dealership, their customers are called orphans. Use this letter to ADOPT all of these customers to your base. Orphans have high closing ratios since they have already done business with your dealership.
The key ingredient to follow up is to be consistent. All sold and un-sold customers should go into a master list to follow up by mail. Use this letter to inform the customer that they will receive your monthly newsletter or something similar with money saving tips every month.
Don’t loose your customers to the car salesperson down the street. Learn to Maintain and grow your customer base. Use this letter to bring back your old customers with almost expired leases to buy their next vehicle from you. Repeat customers have the highest closing ratio in the car business.
Start collecting birthdays from your sold and if possible un-sold customers. Then use this letter to wish them a happy birthday. Personalize it and make them feel special so that they never forget you. Sending this letter will start building loyal customers.
Send this out to everyone you speak to on the phone. That means only if you speak to a live person on the phone. Left messages and voicemail does not count. A simple thank you note separates you from all the other average car salespeople.
Send this letter to a potential client you met while you were prospecting. There are tons of people we met as car salespeople. The problem is we don’t follow up with them. That is why automotive salespeople throw away so much potential business.
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