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Find tons of how-to articles, killer ideas, insider tactics, downloadable forms, discussions forums, plus audio programs and much more on prospecting, follow up, setting goals, using the telephone, handling objections and closing, tips on delivery, getting organized and every imaginable area to grow your automotive sales careers. View some FREE Samples of our resources




FEATURED ARTICLES
Auto Sales Training for Tough Economic TimesAuto Sales Training for Tough Economic Times
Selling yourself is the number one priority when trying to sell a vehicle, and be a successful car salesperson. If the customer does not trust you, they will not take the time to stay on the lot. When trying to find out what he or she is looking for, ask a few pointed questions to which there are only short answers. . . . keep reading

Automotive Sales Training: Rapport and ObjectionsAutomotive Sales Training: Rapport and Objections
Once rapport is built, there are the initial objections of the deal. Some will want to negotiate on price at a used lot, and others will not think their credit is good enough for a new lot. As a car salesman, your job is to deal with and overcome any objection the customer can . . . keep reading

Automobile Sales Training: Closing the Deal Every TimeAutomobile Sales Training: Closing the Deal Every Time
Since almost 75% of the customers who walk onto your automotive sales lot want to buy the same day, you have to be ready to close the deal every time. . . . keep reading

Auto Sales Training: Prospecting Customers in a Tough Economic MarketAuto Sales Training: Prospecting Customers in a Tough Economic Market
If your day as a car salesperson consists of wondering when the next customer will walk up and you'll sell a car, you are not prospecting correctly. How are you, as an auto salesman, supposed to soar if you have no one on the sales floor to sell to? . . . keep reading

Delightful DeliveriesDelightful Deliveries
Keeping your delivery procedures current and following through with them is the final important step of the sales process. Take the time to review the key items of delivery and make sure you follow them every time you delivery a new vehicle. . . . keep reading


Featured Resources
I just want a brochureI just want a brochure
Scenario: Customer walks into the showroom and says "I'm in a hurry, do you have a brochure on this vehicle?"First you must figure out why the customer is asking for a brochure. Is the objection a sincere objection? Is the customer truly in a hurry? Or is the objection a . . . keep reading

Customer: No, I'm just lookingCustomer: No, I'm just looking
Scenario: Customer walks into the showroom and the salesperson says "How can I help you?" and the customer says "No, I'm just looking" How much money are these customers costing you and how should you handle these customers? . . . keep reading

Customer: I don't want to drive the carCustomer: I don't want to drive the car
Scenario: Customer is greeted and presented the vehicle by the salesperson. But the customer does not want to drive the vehicle. The customer says they want a price and it's not necessary for them to drive the vehicle. How should you handle such a customer? . . . keep reading

Customer: I want your best priceCustomer: I want your best price
Scenario: Customer walks in to the showroom and asks "what's your best price?" on a certain vehicle. You have not yet shown them the vehicle nor gave them a demonstration drive. How should you handle a customer who is focused on price? . . . keep reading

Auto Sales Training for Tough Economic Times
Auto Sales Training for Tough Economic Times Selling yourself is the number one priority when trying to sell a vehicle, and be a successful car salesperson. If the customer does not trust you, they will not take the time to stay on the lot. When trying to find out what he or she is looking for, ask a few pointed questions to which there are only short answers. . . . keep reading

Automotive Sales Training: Rapport and Objections
Automotive Sales Training: Rapport and Objections Once rapport is built, there are the initial objections of the deal. Some will want to negotiate on price at a used lot, and others will not think their credit is good enough for a new lot. As a car salesman, your job is to deal with and overcome any objection the customer can . . . keep reading

Automobile Sales Training: Closing the Deal Every Time
Automobile Sales Training: Closing the Deal Every Time Since almost 75% of the customers who walk onto your automotive sales lot want to buy the same day, you have to be ready to close the deal every time. . . . keep reading

Auto Sales Training: Prospecting Customers in a Tough Economic Market
Auto Sales Training: Prospecting Customers in a Tough Economic Market If your day as a car salesperson consists of wondering when the next customer will walk up and you'll sell a car, you are not prospecting correctly. How are you, as an auto salesman, supposed to soar if you have no one on the sales floor to sell to? . . . keep reading

Delightful Deliveries
Delightful Deliveries Keeping your delivery procedures current and following through with them is the final important step of the sales process. Take the time to review the key items of delivery and make sure you follow them every time you delivery a new vehicle. . . . keep reading


Getting the Most Out of a Proof Book
Getting the Most Out of a Proof Book Many salesmen start out a proof book, but they don't keep up with it. It's actually silly not to as it is such an easy thing to do and can make such a big difference. . . . keep reading

Using Customer Traits to Drive Presentation
Using Customer Traits to Drive Presentation Tailoring your presentation to fit these is a key step you can take towards closing more deals. As salesmen, it is important to use every tool possible to draw a customer in and close a sale. This includes . . . keep reading

Car Salespersons Guide to Controlling the Sale
Car Salespersons Guide to Controlling the Sale Losing control of the conversation generally equates to losing the sale. It is vital that as a salesperson, you learn to keep control over the conversation. Do this by using several key tactics to keep you on top of the game. . . . keep reading

Demonstrating The Car Properly: Car Sales Training Tips You Should Know
Demonstrating The Car Properly: Car Sales Training Tips You Should Know During the demonstration drive your customer will begin to picture their self as the car owner. They will get a feel of what it is like to own the vehicle and a sense of the joy the car can bring. Consider the following Tips to make the demonstration drive a success . . . keep reading

Cars Sales Training Tips to Effectively Close the Sale
Cars Sales Training Tips to Effectively Close the Sale Closing should be the easiest step of the sales process, that is, if you have properly prepared for it. Don't think you can easily close the sale if you haven't built a rapport, highlighted the benefits of . . . keep reading

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